Varianti aimed to establish a reliable sales platform that enables users to efficiently buy and sell desired products. They were concerned about ensuring that transactions take place within their platform, rather than customers finalizing deals in the traditional way.
We presented the client with a groundbreaking solution - a tailor-made mobile application that not only provides an exceptional user experience but also prioritizes privacy and security. This app revolutionizes the way people buy and sell fashion items by incorporating a seamless automated payment process.
With Arttteo's custom-made app, users can easily browse through a wide range of fashion items and make purchases without any worries about their identity being exposed. The app ensures complete anonymity for both buyers and sellers, making it a trusted platform for transactions. Unlike other popular platforms, where users may feel reluctant to share personal information, app eliminates this concern by facilitating all transactions within its secure environment.
Furthermore, the app's user-friendly interface and intuitive design make it a joy to use. Buyers can effortlessly find the fashion items they desire, while sellers can easily list their products and manage their inventory. The app also provides various tools and features to enhance the selling and buying experience, such as detailed product descriptions, high-quality images, and customer reviews.
Involvement & Process
We built our cross-platform mobile app with React Native, sticking to a weekly sprint Scrum setup. To keep our code solid, we did routine code reviews, automated testing for early issue spotting, and used linting tools to stay in line with coding standards. Documentation was a priority for clarity. GitHub hosted our codebase, making teamwork smooth and our development process organized.
We used Node.js for backend development and the development cycle followed weekly sprints. To enhance the efficiency and dynamism of our backend, we strategically implemented stacks such as Express.js for streamlined routing and MongoDB for flexible data storage. For testing, we used frameworks like Mocha and Chai and integration tests to validate the interaction of various modules within the backend system.
The project infrastructure is built on Google Firebase, and we've established CI/CD pipelines using GitHub Actions. Separate environments have been created to distinguish between development and production, ensuring a structured and controlled deployment process.
Varianti successfully converted 15% of its Facebook group users to paying app users through the app. Additionally, the app achieved a 45% improvement in the order management process and implemented a more efficient customer support service system. By utilizing the data collected on customer behavior, the client was able to create targeted customer audiences and provide tailored offers to segmented users, resulting in an increase in the client's conversion rate.