Portfolio - projects

Varianti App

Varianti - Mobile App

Without any doubt, proud project in front of you

Roles

Brand design, Illustrations

Deliverables

UI, UX, Brand & Strategy

Context

Varianti is a classified ads app for the personal sales of fashion items, similar to Facebook Marketplace

The Problem

Varianti wanted to create a sustainable sales platform that would allow people to buy and sell the products they desire quickly and conveniently. They were, however, wondering how they could ensure the sales would go through their platform instead of customers finalizing deals outside of the platform

Strategy

Arttteo offered the client a custom-made app with built-in anonymity. The customized e-commerce mobile application with an automated payment process allows people to sell and buy fashion items. The buyers and sellers remain anonymous, ensuring the purchases go through the app instead of 3rd party platforms such as Facebook

Client satisfaction

100%

Hours spent on ideation

80+

Mock-ups created

130

Team members involved

Result

Varianti converted 15% of its Facebook group users to paying app users through the app. Furthermore, the app improved the order management process by 45% and created a more efficient customer support service system. With the help of data collected on customer behavior, the client created targeted customer audiences to provide tailored offers to the segmented users, increasing the client’s conversion rate.