Mcdonalds

Mcdonalds - Web Game

Without any doubt, proud project in front of you

Roles

Brand design, Illustrations

Deliverables

UI, UX, Brand & Strategy

Context

We created an analytics system to track, calculate, and measure customer behavior and conversion rates

1

Problem

2

Strategy

3

Results

The Problem

The client was eager to develop direct personal marketing, but as a brick and mortar business, was unable to create a database of clients and their behavior. Additionally, they were hoping to attract a new customer segment

Strategy

Designed and developed a mobile side-scroll platform game to attract a new customer segment, retain returning clients, and track customer behavior, including when and where they used discounts and on which products

Client satisfication

100%

Hours spent on ideation

80+

Mock-ups created

130

Team members involved

4

Result

New customers were attracted, and a newly created data pool to utilize in personalized data-driven marketing. They made customer audiences based on the collected data, allowing them to create unique opportunities directly targeted at the right customers. As a result, their ROI increased to 80%

Next project

Case study 🔥

Reklama.app

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