McDonald’s
McDonald’s - Web Game
Without any doubt, proud project in front of you
Roles
Brand design, Illustrations
Deliverables
UI, UX, Brand & Strategy
Context
We created an analytics system to track, calculate, and measure customer behavior and conversion rates
The Problem
The client was eager to develop direct personal marketing, but as a brick and mortar business, was unable to create a database of clients and their behavior. Additionally, they were hoping to attract a new customer segment
Strategy
Designed and developed a mobile side-scroll platform game to attract a new customer segment, retain returning clients, and track customer behavior, including when and where they used discounts and on which products
Client satisfaction
100%
Hours spent on ideation
80+
Mock-ups created
130
Team members involved
4
Result
New customers were attracted, and a newly created data pool to utilize in personalized data-driven marketing. They made customer audiences based on the collected data, allowing them to create unique opportunities directly targeted at the right customers. As a result, their ROI increased to 80%
Next project
Tbilisi
Address
Innovation Street # 7
Phone
+995 571 990 229
marketing@arttteo.com
-05.png)